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Sturgis - Motorcycle Mecca

Say the word Sturgis and every biker in the country knows what you’re talking about, right? The famous Black Hills Motorcycle Rally. Thousands of bikers, gorgeous women dressed to show off their best assets, rock music, and good times.

Sturgis , South Dakota is all this and more. This year’s (2007) rally, August 6-12, is expected to draw well over 200,000 participants, and will draw top name entertainment including ZZ Top, Toby Keith, Velvet Revolver, Poison, Blue October, the Edgar Winter Band, Melissa Fuller, and Gretchen Wilson.  

 

For some of us, the crowds and activity of the rally are just too much, and we prefer to visit Sturgis before or after the big event. The folks in the shops and restaurants have more time to visit and chat, and there are no long lines to stand in to do anything, like there will be during the rally. Trust me, Sturgis is a fun place whenever you drop in, and more and more riders are discovering that they can enjoy a laid back visit any time of year. Though it’s located in the middle of the Heartland, many visitors say that Sturgis has a beach town feel to it.

Located just off Interstate 90 in western South Dakota, Sturgis is a friendly community with a population of about 7,000 people most of the year. Located in the magical Black Hills, the town is the perfect base to explore all of the nearby attractions, including historic Fort Meade, Mount Rushmore, Custer State Park, the Crazy Horse Memorial, Spearfish, Deadwood, and Lead. A short ride west into Wyoming will take you to Devils Tower National Monument . 

Most of the popular watering spots in Sturgis are located on Main Street or Lazelle Street, including the Sidehack Bar, Knuckle Saloon, Full Throttle Saloon, and Broken Spoke. Main Street has several shops selling Sturgis souvenirs, biker apparel, and Black Hills gold jewelry. The Sturgis Motorcycle Museum and Hall of Fame, located at the corner of Main Street and Junction Avenue is home to an ever-growing collection of motorcycles, ranging from vintage classics to modern custom bikes made from 1905 to the present day. Motorcycles have such an impact on this town that even the post office mail delivery trucks have choppers painted on them!

Sturgis is home to an interesting collection of characters who are attracted to the seeming mystical aura the Black Hills have about them. They put up with all of the hubbub of the rally to enjoy the peace and quiet the other 358 days of the year have to offer.

 

One of our favorite people in Sturgis is Jody Wyse, an artist specializing in motorcycle and Old West artwork, Jody’s drawings are fantastic. His work has appeared on the annual commemorative Sturgis Beer cans that celebrate the Black Hills Rally for years now, as well as rally T-shirts and other items.

Jody is a free spirit who works in a cluttered Quonset hut amid a collection of vintage motorcycles that would make any collector drool, auto parts, tools, and various trash and treasures. He is more artist than businessman – he seldom bothers to open his mail, he occasionally checks his telephone messages, and e-mail is a foreign concept to him. Yet fans of his work make the effort to seek him out. His artwork is sold at several shops in Sturgis, along with the Sturgis Motorcycle Museum, and some pieces bring several hundred dollars. Jody has a ready audience of fans who have a standing order in for a copy of anything he produces.

He’s my kind of guy – he does his thing, he lets the petty grief and drama of life roll on by him, and you can tell he doesn’t pull any punches. If he likes you, you have a friend for life. If not, he just goes on about his business with a live and let live attitude. I liked him immediately. I am a big fan of pencil drawings, and a motorcycle rider as well, so I was thrilled when Jody gave us several postcards of his work, along with five autographed Sturgis Beer cans with his designs on them. I don’t drink, but those will be with me a long time.   

Sturgis used to be all about Harleys, and though the image some people may have in their mind is of bearded bikers partying hard, on every visit we have made to this Motorcycle Mecca, we have seen as many Gold Wings as Hogs, and everybody seems to accept everybody else, no matter what they rode in on. Because in Sturgis and the Black Hills, it really is all about the ride.