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Sturgis -
Motorcycle Mecca
Say the word Sturgis and every biker in the country
knows what you’re talking about, right? The famous Black Hills
Motorcycle Rally. Thousands of bikers, gorgeous women dressed to show
off their best assets, rock music, and good times.
Sturgis
,
South Dakota
is all this and more. This year’s (2007) rally, August 6-12, is
expected to draw well over 200,000 participants, and will draw top name
entertainment including ZZ Top, Toby Keith, Velvet Revolver, Poison,
Blue October, the Edgar Winter Band, Melissa Fuller, and Gretchen
Wilson.
For some of us, the crowds and activity of the
rally are just too much, and we prefer to visit Sturgis before or after
the big event. The folks in the shops and restaurants have more time to
visit and chat, and there are no long lines to stand in to do anything,
like there will be during the rally. Trust me, Sturgis is a fun place
whenever you drop in, and more and more riders are discovering that they
can enjoy a laid back visit any time of year. Though it’s located in
the middle of the Heartland, many visitors say that Sturgis has a beach
town feel to it.
Located just off Interstate 90 in western South Dakota, Sturgis is a friendly community with a population of about 7,000
people most of the year. Located in the magical Black Hills, the town is
the perfect base to explore all of the nearby attractions, including
historic Fort Meade, Mount Rushmore, Custer
State Park, the Crazy Horse Memorial, Spearfish, Deadwood, and Lead. A short ride
west into Wyoming
will take you to Devils
Tower
National Monument
.
Most
of the popular watering spots in Sturgis are located on Main Street
or Lazelle Street ,
including the Sidehack Bar, Knuckle Saloon, Full Throttle Saloon, and
Broken Spoke.
Main Street
has several shops selling Sturgis souvenirs, biker apparel, and
Black Hills
gold jewelry. The Sturgis
Motorcycle
Museum
and Hall of Fame, located at the corner of Main Street
and
Junction Avenue
is home to an ever-growing collection of motorcycles, ranging from
vintage classics to modern custom bikes made from 1905 to the present
day. Motorcycles have such an impact on this town that even the post
office mail delivery trucks have choppers painted on them!
Sturgis
is home to an interesting collection of characters who are attracted to
the seeming mystical aura the
Black Hills
have about them. They put up with all of the hubbub of the rally to
enjoy the peace and quiet the other 358 days of the year have to offer.
One
of our favorite people in Sturgis is Jody Wyse, an artist specializing
in motorcycle and Old West artwork, Jody’s drawings are fantastic. His
work has appeared on the annual commemorative Sturgis Beer cans that
celebrate the Black Hills Rally for years now, as well as rally T-shirts
and other items.
Jody is a free spirit who works in a cluttered
Quonset hut amid a collection of vintage motorcycles that would make any
collector drool, auto parts, tools, and various trash and treasures. He
is more artist than businessman – he seldom bothers to open his mail,
he occasionally checks his telephone messages, and e-mail is a foreign
concept to him. Yet fans of
his work make the effort to seek him out. His artwork is sold at several
shops in Sturgis, along with the Sturgis
Motorcycle
Museum, and some pieces bring several hundred dollars. Jody has a ready
audience of fans who have a standing order in for a copy of anything he
produces.
He’s my kind of guy – he does his thing, he
lets the petty grief and drama of life roll on by him, and you can tell
he doesn’t pull any punches. If he likes you, you have a friend for
life. If not, he just goes on about his business with a live and let
live attitude. I liked him immediately. I am a big fan of pencil
drawings, and a motorcycle rider as well, so I was thrilled when Jody
gave us several postcards of his work, along with five autographed
Sturgis Beer cans with his designs on them. I don’t drink, but those
will be with me a long time.
Sturgis used to be all about Harleys, and though
the image some people may have in their mind is of bearded bikers
partying hard, on every visit we have made to this Motorcycle Mecca, we
have seen as many Gold Wings as Hogs, and everybody seems to accept
everybody else, no matter what they rode in on. Because in Sturgis and
the
Black Hills, it really is all about the ride.
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